CREATE YOUR ERA

Planners, books & accessories

For Founders, Creatives & Women Building Their Own Era

Discover books by Anna F. Paulsen

Anna is a Norwegian entrepreneur, author, and founder of multiple companies. Her first book, TÆL, was released September 2024, and can be found in bookshops across Norway.

TÆL – The Courage to Create Your Own Path
Available in Norwegian, TÆL is a bold and honest memoir about the journey from young entrepreneur to business owner. With a sharp eye on leadership, gender balance, and the raw realities of building something of your own, Anna shares lessons from nearly a decade of navigating wins, setbacks, and growth in business. It’s a story of perseverance, purpose—and a rare kind of grit.

📖 Coming Soon
A new English-language book is on the way. Built on the same foundation of self-leadership, clarity, and personal evolution, it will invite a global audience to Create Your Era—on your own terms.

Take a look at our other products

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    Key Buddy
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    Unity Clutch Plus
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    2,190.00kr
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  • Wallet - Leather
    Wallet - Leather
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    449.00kr
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GETTING THINGS DONE AND LIVING A POSITIVE LIFE

Welcome to byALLTHINGS

My name is Anna Fiskå Paulsen. I’m an entrepreneur, author, and founder of several companies based in Norway—including byALLTHINGS, which I launched in 2016.

What started as a personal need for clarity and structure quickly grew into a planner brand that has sold to 17 countries around the world. Even during the years when the shop wasn’t active, I continued using the planner myself—year after year—because it works.

After more than a decade as a founder, I know how important it is to create space for reflection, intentional focus, and honest planning. That’s what byALLTHINGS is about: building a life and business with clarity and courage.

Whether you’re just starting your journey or scaling your next chapter—I’m glad you’re here.

// Anna